To captivate a new generation of riders and breathe life into traditional print advertising, Bajaj Pulsar embarked on an innovative campaign leveraging the power of AR.
We transformed static print ads into immersive 3D experiences, allowing potential customers to explore powerful features of the new NS 400Z in unprecedented detail.
Built on a cutting–edge WebAR platform, this groundbreaking campaign eliminated the need for app downloads, ensuring seamless accessibility across devices. Through optimized 3D modeling, lighting, and responsive motion controls, we created an interactive experience that brought the Pulsar to life, allowing users to examine every angle and appreciate its design intricacies from the comfort of their own homes. This innovative approach not only elevated the brand experience but also provided a unique and engaging touchpoint for potential customers, driving deeper brand affinity and ultimately inspiring test rides.